When we say different audiences what we are talking about
is the different layers of your Organization, the people who are involved in
the process. We’ll start with the ‘C level executives’.
“C”
level executives
At the very top we have the “C” level executives. When we
are telling the story to our “C” level executives these are the key points that
we need to make sure we follow when presenting our information:
•
Keep
the information concise – we have to make sure that they
understand very quickly what we are trying to say to them.
•
Elevator
talk
– keep your information as brief and to the point as possible, they don’t have
the time or inclination to wade through pages of reports.
•
Summary
and findings first – make sure at the top there is always
something called the management or executive summary, where it clearly states
the relevant points of our findings. They just need the facts.
•
Findings –
Do we need more resources? When are we going to hit our limit? What hardware do
we require? How much money do we need and when do we need the money? Make sure
that the requests are clear and concise.
•
Leave
detail reports in pocket – The detail which provides the basis
of our findings is important as it backs up our management or executive
summary. They need to be included but are unlikely to be read at this level.
Business
owners
At the Business level, you
will need to focus in on a specific area and the business owner will want to
know:
•
What are the trends for their area?
•
How does it affect their area?
•
What do they need to budget for?
The information provided to
the business owner will be only that which is pertinent to their department.
Technical
At the technical level you
will need to provide all the information that went in to the pocket of the
management or executive summary.
•
Show
me the details – they will want to see the full reports,
graphs, data and drill downs. At this level the figures mean something.
•
Show
me the trends – they will want to see the trend reports and
the what if scenarios.
Be
prepared when imparting good or bad news at any level – anticipate your
audience reaction and be ready for it.
On Monday I’ll be looking at the different presentation
mediums that we have at our disposal.
Charles Johnson
Principal Consultant